Proven Experience
Our team combines frontline healthcare, AI and data science, human-centered design, regulatory and operational expertise, and strategic communications to transform health tech innovation.
About Phicil-itate Change
We are an innovation studio that transforms high-potential healthcare concepts into scalable, radically patient-centered solutions.
We incubate, design, and launch health technologies using our proven SEEDS Framework to ensure that your solution is:
- Rooted in real-world patient insights, not just market assumptions.
- Seamlessly integrated into healthcare ecosystems for frictionless adoption.
- Sustainably designed with AI-driven impact measurement to ensure long-term success.
What We Do
Phicil-itate Change provides a comprehensive suite of services tailored for the health tech innovation ecosystem.
Thought Leadership
Keynote and panel speaking to help organizations translate complex topics like health equity, AI-enabled technology, and health transformation into engaging, actionable sessions.
Strategic Facilitation
Workshops, strategic planning, accelerator design, and co-creation sessions to help clients identify, validate, and refine health innovations.
Advisory Services & Playbooks
Custom methodologies for health tech startups within venture capital, accelerator, and incubator ecosystems, providing strategic guidance on patient-centered innovation and market validation.
Innovation Readiness Tools
Such as the Phicil-itate Innovation Quiz and Audits which assesses readiness for market adoption across domains like design, market need, and strategy.
Patient-Centered Product Development
Leveraging patient lived experience as a foundation for co-design and insight.
Licensing of Proprietary Innovation Frameworks & Tools
Our SEEDS Innovation Framework and Listen Phirst™ Project insights are available for licensing to venture studios, accelerators, and venture capital firms to enhance their portfolio companies’ success.
Meet the Team
Meet Our Founder
Sheila Phicil
Social Change Futurist™ and Health Equity Expert.
Sheila Phicil, MPH, MS, MP, FACHE is a social change futurist™, health equity expert, and social impact startup founder.
Sheila brings nearly 20 years of experience in healthcare, driving transformative change in policy, strategy, and operations across institutions like:
- Brigham and Women’s Hospital
- Dana Farber Cancer Institute
- The Veterans Health Administration
Previously, she served as the Director of Innovation for Boston Medical Center’s (BMC) Health Equity Accelerator, where she led initiatives to advance racial health equity, address social determinants of health, and implement AI-driven solutions to enhance healthcare delivery.
As a first-generation Haitian American, Sheila’s personal journey deeply influences her work, blending lived experience with professional expertise. She is driven to create human-centered solutions, understanding that every system is perfectly designed to produce the results it gets, and aims to drive sustainable change.
Work with us
Our Mission
To accelerate radically patient-centered health innovation that advances health equity, patient dignity, and health system transformation.
Our Vision
To achieve a 50%+ success rate in healthcare innovation by starting with patient stories and needs—every time. We plant SEEDS Innovation Framework, Listen Phirst™, and build community to ensure the right problems are solved the right way, from day one.
Ready to Transform Your Health Innovation?
Let's build sustainable health tech together that reflects real patient needs.
Request a free consultation